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Client Presentations |
Internet Advertising Primer |
Unlock the potential of the Internet with the The Internet Advertising Primer, a turnkey one hour “presentation in a box? covering the key asp more |
Retail Price: $ 109.95
Our Price: $ 89.95
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Media 101 |
Media 101 is a turnkey 3+ hour “seminar in a box” about 21st century media planning and buying. It’s a 93-slide PowerPoint presentation, comple more |
Retail Price: $ 169.95
Our Price: $ 149.95
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Strategic Media Planning |
Why doesn’t media get all of the respect it deserves? Too often, media plans are all about tactics and execution and short on strategic think more |
Retail Price: $ 199.95
Our Price: $ 179.95
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A Guide to Advertising Research |
A Guide to Advertising Research is a turnkey one hour 'presentation in a box' covering the major sources of marketing, advertising, media, an more |
Retail Price: $ 89.95
Our Price: $ 69.95
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12 Immutable Laws of Spot TV Buying |
Do you buy Ratings or Communication? Do you think effective negotiation means being a jerk? Too often, spot TV buys are based on traditional b more |
Retail Price: $ 209.95
Our Price: $ 179.95
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eBooks & Papers |
World Class TV on a Budget |
Think world-class TV can't be done on a low-budget? Think again! This compilation of practical wisdom from copywriters, art directors, agency owners, more |
Retail Price: $ 69.95
Our Price: $ 49.95
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Rich Media Horizons |
Rich Media Horizons explores the myriad ways in which Rich Media is changing the landscape of the Internet, whether or not we understand what t more |
Retail Price: $ 69.95
Our Price: $ 49.95
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The Business Development Manual for Ad Agencies |
Techniques and approaches that the authors have successfully used to grow their agencies. Every idea in this 50 page manual was field-tested and prove more |
Retail Price: $ 79.95
Our Price: $ 59.95
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How to Slash Ad Agency Operating Costs |
The Agency Pros have compiled this 90- page manual of practical, doable ideas that produce rapid
results. It’s loaded with advice for every owner, o more |
Retail Price: $ 109.95
Our Price: $ 69.95
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Effective Frequency: Revisited |
A 25 page research paper for advertisers, agencies, and especially media planners whose job it is to know the facts and the state of
knowledge as i more |
Retail Price: $ 89.95
Our Price: $ 69.95
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Ad Media Planning: Recency Revisited |
Is Recency Planning for You?
Get the Surprising Facts--
Dozens Of Studies Analyzed!
Recency Planning is not really about reach more |
Retail Price: $ 89.95
Our Price: $ 69.95
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Media of the Future |
This 20 page Original Research Report offers a fascinating and provocative glimpse into the future— when media and creative will look a lot different more |
Retail Price: $ 89.95
Our Price: $ 69.95
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Is Likeable Advertising Really More Effective? |
Is Likeable Advertising Really More Effective?
Learn the Surprising Facts!
Support Your Recommend more |
Retail Price: $ 69.95
Our Price: $ 49.95
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Effectiveness of Comparative Advertising |
Is Your Message as Effective as it Could Be? What do you tell Clients About the Effectiveness of Comparative Advertising?
“Where’s the be more |
Retail Price: $ 79.95
Our Price: $ 59.95
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Effectiveness of Humor in Advertising |
Humor is often used to break through the clutter and generate advertising awareness, to enhance the likeability and entertainment value of the advert more |
Retail Price: $ 69.95
Our Price: $ 49.95
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Is the :30 TV Commercial Really Dead? |
The 30: TV Commercial: is it destined for the dust bin? How much should you invest in this format? Is it gold or gone?
Advertisers spend more more |
Retail Price: $ 89.95
Our Price: $ 69.95
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Reference |
Directory of 1500 US Newspapers |
By popular demand, 2020's Directory of 1500 USA Newspapers was created to help planners and buyers develop quick newspaper lists and costs acro more |
Retail Price: $ 79.95
Our Price: $ 59.95
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Advertising Directory of Leading U.S. Magazines |
By popular demand, 2020’s Advertising Directory of Leading U.S. Magazines was created to help planners and buyers develop quick magazine search more |
Retail Price: $ 79.951
Our Price: $ 59.95
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The Agency Management Toolkit |
Proven in actual agency use... these documents can make the difference between profit and loss. They can prevent disasters that have destroyed advert more |
Retail Price: $ 99.95
Our Price: $ 79.95
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2008 Thumbnail Media Planner |
Finally, a multipurpose pocket planner & reference for fast-paced marketing and media pros! Now, with just this 64-page pocket piece, you have more |
Retail Price: $ 89.95
Our Price: $ 69.95
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Agency Templates |
Ad Agency New Business Presentations |
Make a Great Impression On New Business Prospects-- With These How-To Tools and Three Presentation Templates!!
This package includes 1) thr more |
Retail Price: $ 350
Our Price: $ 229.95
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Advertising |
| No Product is added in this category. |
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