"The
best way to cope with change
is to help create it.”
---L.M. Schultz
Former CEO of Initiative Media |
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Company
The AdMediaStore ™ is a division of 2020:Marketing Communications
LLC--which also publishes the popular Thumbnail Media Planner
™. 2020 is a marketing, communications & media publishing
and consulting company. |
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Mission
The mission of the Ad Media Store is to provide marketing
and communications professionals with research-based, thoughtful,
leading edge information, opinions, and systems which assist
them in retaining existing clients, winning new clients, developing
their internal staffs, and providing a high quality product/service
to clients. To borrow a phrase, the philosophy, which will
influence our offerings, is: “The best way to cope with
change is to help create it.” |
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The
Need
After decades of sleepy change, we believe that the marketing
and communications industry is now in the early stages of
exponential change--driven by emerging technologies, changing
consumer markets, and industry structures. Everyone involved
in marketing today needs to understand how to deal with today's
reality and how to begin addressing tomorrow's challenges
and opportunities --today. |
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Our Contribution
Drawing on industry research and our expertise, 2020 will endeavor
to provide an array of thinking--expressed in various forms
(presentations, white papers, directories, and software applications).
For example, the Thumbnail Media Planner will continue to provide
fast marketing & media data & facts, which can be used
to quickly explore new ideas and alternatives. In addition,
presentations or white papers will explore subjects like whether
the :30 TV commercial’s days are numbered... or how to
really develop a strategic media plan. |
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Experience
2020:Marketing Communications has vast marketing and media
experience -- 35 years of combined marketing and media experience
-- working at all levels in media and account management
for some of the best advertising firms in the world: Leo
Burnett/Chicago, D'Arcy, Doner, and others. Our cumulative
experience is at all levels -- media research, media planning/buying,
media supervisor, associate media director, VP Marketing
Services, SVP Media Director, Account Executive, Account
Manager, and Group Senior Vice President/Management Supervisor.
We put this valuable expertise to work for you in very product
and consultation we put forward.
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