HOW NEWSLETTERS CAN BUILD
YOUR AD AGENCY'S BUSINESS -
A TRUE STORY
By Prescott "Pete" Lustig

After I took early retirement from McCann-Erickson, I started my own advertising agency from ground zero - no clients and no connections. In fact, with practically no significant startup investment. How was I to generate clients?

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My strategy was to mail out newsletters to a list of prospective clients. Not puff pieces, but newsletters with content that would deliver useful information to the readers - and thereby get them read. Equally important, they were to establish an image of professionalism for my unknown agency.

I carefully built a list of desirable prospects segmented into business categories of best potential for my experience. The letters were mailed to this list on a monthly basis. With each mailing was a postage-paid reply card. Yes, the cards came in and I made my connections with prospects who became clients. Soon I was making money.

You can do the same, but you don't have to write the letters - I will do it for you. Since I was experiencing success, I decided to offer my field-tested and proven letters program to other agencies around the U.S. I will custom-write these letters for your agency and give you exclusive rights to their use. You will benefit from what I have learned about subject matter for the letters that will pull responses. Many agencies across the U.S. have done so.