HOW NEWSLETTERS CAN BUILD
YOUR AD AGENCY'S BUSINESS -
A TRUE STORY
By Prescott "Pete" Lustig
After I took early retirement from McCann-Erickson, I started my own advertising agency from ground zero - no clients and no connections. In fact, with practically no significant startup investment. How was I to generate clients?
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My strategy was to mail out newsletters to a list of prospective clients. Not puff pieces, but newsletters with content that would deliver useful information to the readers - and thereby get them read. Equally important, they were to establish an image of professionalism for my unknown agency.
I carefully built a list of desirable prospects segmented into business categories of best potential for my experience. The letters were mailed to this list on a monthly basis. With each mailing was a postage-paid reply card. Yes, the cards came in and I made my connections with prospects who became clients. Soon I was making money.
You can do the same, but you don't have to write the letters - I will do it for you. Since I was experiencing success, I decided to offer my field-tested and proven letters program to other agencies around the U.S. I will custom-write these letters for your agency and give you exclusive rights to their use. You will benefit from what I have learned about subject matter for the letters that will pull responses. Many agencies across the U.S. have done so.
What Does It Cost?
Considering the value of just one prospect lead that pays out, the cost is very little. It will depend upon the type of letter you choose. Will it be a one-page, 2-side letter ... or a four-page letter? Will it be a conventional newsletter with several news items ... or will it be a "thinkpiece" which develops a single subject? Will you want monthly letter, bi-monthly or quarterly letters? All of these options affect the price. So, contact us ASAP, then we can decide what is best for you and give a free quote tailored specifically to your needs.
