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“You see things; and you say 'Why?'
But I dream things that never were and say 'why not'?”

---George Bernard Shaw
 


Media Consulting
We will consult with clients only if we feel we it is within our scope of expertise, we can be of assistance, and we believe the assignment has merit.

Agency Client
Experience
Marketing
Experience
Media
Experience
  • Automotive Manufacturer
  • Automotive - Dealer Groups
  • Packaged Goods
  • Fast Food
  • Financial Services
  • Business to Business
  • Industrial
  • Retail
  • Organizing Media Function in Agencies
  • New Business Development
  • Marketing Strategy & Plans
  • Media Planning & Media Buying
  • New Product Development & Introduction
  • New Business Creation & Launch
  • Setting up Regional Marketing Structure
  • Product Positioning & Creative Development
  • Market Research
  • Sales Promotion
  • Experiential Marketing
  • Publishing
  • Web Marketing
  • Planning & Buying
  • Budgets - $50K - $700M
  • Network TV
  • Cable TV
  • Networks
  • Local Cable
  • Spot TV
  • Spot Radio
  • Consumer
  • Magazines
  • Business Publications
  • Outdoor
  • Internet
  • Non Traditional Media

Process
1. In the first meeting or telephone conversation 2020 is to be briefed on the problem/assignment. (Free)
2. If we believe we can contribute and would like to take the project on, we will submit a proposal, timetables, costs, requests for more data, and our fee, including payment schedule.
3. Final report/recommendations will be presented upon completion.
4. No project is over until the client is satisfied.

 

 



  Client Presentations
    Internet Advertising Primer
    Media 101
    Strategic Media Planning
    A Guide to Advertising Research
    12 Immutable Laws of Spot TV Buying
  eBooks & Papers
    World Class TV on a Budget
    Rich Media Horizons
    The Business Development Manual for Ad Agencies
    How to Slash Ad Agency Operating Costs
    Effective Frequency: Revisited
    Ad Media Planning: Recency Revisited
    Media of the Future
    Is Likeable Advertising Really More Effective?
    Effectiveness of Comparative Advertising
    Effectiveness of Humor in Advertising
    Is the :30 TV Commercial Really Dead?
  Reference
    Directory of 1500 US Newspapers
    Advertising Directory of Leading U.S. Magazines
    The Agency Management Toolkit
    2008 Thumbnail Media Planner
  Agency Templates
    Ad Agency New Business Presentations
   
   
   
   
   
 
 
 
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