B2B Marketing Communication Program Guidebook & Toolkit
Implement World-Class Marketing Communications Programs
This exclusive Guidebook and Toolkit is a unique and comprehensive solution that empowers B2B marketing professionals with the necessary toolks, skills and knowledge to turn x into 2 x in every marketing program.
The Guidebook and Toolkit integrate overall marketing communication strategy with detailed program requirements. This combination of strategic insights, step by step directions and proven tools will enable you to deliver rapid results in all of your marketing communications programs!
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Comprehensive Guidebook & Toolkit:
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The Guidebook The 300 page Guidebook guides you step by step: Crafting the brand, creating the logo, developing the look and feel, building sales tools and collateral, establishing web communications, public relations, selecting an advertising agency, managing the ad development process, setting up events and tradeshows, creating the media plan, generating leads with direct mail, launching the program, budgets, timelines, research and more. |
The Toolkit 18 complete project plans ($195 value), Marketing Project Budget template and sample budgets ($149 value), executive interviews on CDs ($49.95 value), Templates for 11 MARCOM projects, plus one free year of updates and exclusive member tools ($99.95 value) |
