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B2B Marketing Communication Program

 

B2B Marketing Communication Program Guidebook & Toolkit

Implement World-Class Marketing Communications Programs

This exclusive Guidebook and Toolkit is a unique and comprehensive solution that empowers B2B marketing professionals with the necessary toolks, skills and knowledge to turn x into 2 x in every marketing program.

The Guidebook and Toolkit integrate overall marketing communication strategy with detailed program requirements. This combination of strategic insights, step by step directions and proven tools will enable you to deliver rapid results in all of your marketing communications programs!

Comprehensive Guidebook & Toolkit:
  • 300 page Guidebook

  • 11 Document Templates

  • Sample Marketing Programs, Budget, & Templates

  • 18 MarCom Project Plans

  • 5 Executive Interviews
    (3 videos & 5 PDF Transcripts)

Download NOW!!
Only $495

The Guidebook
The 300 page Guidebook guides you step by step: Crafting the brand, creating the logo, developing the look and feel, building sales tools and collateral, establishing web communications, public relations, selecting an advertising agency, managing the ad development process, setting up events and tradeshows, creating the media plan, generating leads with direct mail, launching the program, budgets, timelines, research and more.
The Toolkit
18 complete project plans ($195 value), Marketing Project Budget template and sample budgets ($149 value), executive interviews on CDs ($49.95 value), Templates for 11 MARCOM projects, plus one free year of updates and exclusive member tools ($99.95 value)


What Does it Cost?

Get BOTH of these products NOW - a $595 Value, for ONLY $495!

 



  Client Presentations
    Internet Advertising Primer
    Media 101
    Strategic Media Planning
    A Guide to Advertising Research
    12 Immutable Laws of Spot TV Buying
  eBooks & Papers
    World Class TV on a Budget
    Rich Media Horizons
    The Business Development Manual for Ad Agencies
    How to Slash Ad Agency Operating Costs
    Effective Frequency: Revisited
    Ad Media Planning: Recency Revisited
    Media of the Future
    Is Likeable Advertising Really More Effective?
    Effectiveness of Comparative Advertising
    Effectiveness of Humor in Advertising
    Is the :30 TV Commercial Really Dead?
  Reference
    Directory of 1500 US Newspapers
    Advertising Directory of Leading U.S. Magazines
    The Agency Management Toolkit
    2008 Thumbnail Media Planner
  Agency Templates
    Ad Agency New Business Presentations
   
   
   
   
   
 
 
 
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