B2B Advertising Media Plan

Advertising & Media Toolkit for B2B

How Much Time and Money Can You Save—and Still Have a More Effective Ad Campaign?

It’s all about ROI. But developing and executing an a really effective B2B advertising and media plan requires a great deal of strategic thinking, experience, and specialized knowledge and know how. Developed by senior marketing communications executives, and recommended by 2020, this Advertising & Media Toolkit provides you with the necessary tools, skills, and knowledge to plan and execute results-oriented programs!

The 72 page Guidebook gives you in-depth knowledge of brand development; agency selection; the creative development process, logo creation; and media strategy, planning and buying.

Document Templates
The Toolkit includes five document templates to assist you in developing and managing your Program:

The MarCom Plan Template - guides you through

the development of an integrated marketing communications plan, including what areas are
Critical for your plan
The Creative Brief Template - a document used
to request strategically focussed Creative.
The Media Input Form (like the Creative Brief) -
identifies media planning and buying criteria
for media staff.
Insertion Order Forms – used to purchase print media
The Call Report – Tool agencies use to record and communicate client meetings
Executive Interviews – on branding and Corporate ID development

“As an experienced Media Planner, I can tell you this Guidebook is wonderful. I love the easy to remember formats, real-world examples, terminology, and analogies. I learned so much about the creative process
as well. It is great!”

- Lori-Ann Tarter
Principal
Strategic Media

Download Your Copy Today!

72- page Guidebook (PDF)
5 Key Document Templates
Sample Advertising and Media Budgets and Templates (Excel)
3 Critical Project Plans (Microsoft Project)
2 Executive Interviews

Download Now!!
$129