Successful Advertising Starts with a Plan
Advertising Plan Pro is a unique software tool designed especially for marketing communications specialists. It guides you through the creation of a complete, practical Integrated Marketing Communications campaign, from strategy to implementation and evaluation.
Make sure your business stands out from the clutter with Advertising Plan Pro.
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 Price: $299
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| Features & Benefits |
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Expert Content
Advice from expert marketing communications specialists to help you produce a detailed plan. |
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For Marketing Managers
Decide how much your advertising should cost, how much should be invested in making sales grow, and validate that investment to others. |
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For Business Owners
Build a cohesive, integrated marketing communications campaign that ensures your advertising and communication efforts inform, educate, persuade, and remind your customers what you want them to hear. |
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For Advertising Account Managers
Increase the efficiency of your account management relationships, improve the quality of your creative strategy documents, and assure they are in line with your clients' goals and objectives. |
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Sample Plans Included
Get started fast with sample IMC plans. Just select one of the plans to get you started. The sample plans provide examples and a framework for your own plan.
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Easy to Use Tables and Charts
Preformatted tables do your budget and expense calculations for you - Advertising and Expense Budgets: by consumer; by distribution channel; and B2B Customer.
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| Take Action |
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